There must be a term for the threshold beyond which the behavior of an individual or organization becomes unmockably retarded. When you have found the exaggeration someone might have used to satirize your actions and actually lapped it.
From Variety.com: Sony Takes ‘Risk’ With Board Game
Risk. The board game. The one they made fun of on that episode of Seinfeld. Soon to be a Sony Pictures Development Hell project.
I have had this long post brewing for awhile about Hollywood’s binge on branded properties, and the long-term (lack of) wisdom it shows. I still intend to write it, because I was there at the ground floor of this stuff: My last job in the development world (way back in 2004) was for a company whose business model was built around scooping up old IP (Intellectual Property) rights and reviving them as movie projects. Ask me someday about the story proposal I wrote for a Frogger movie.
I should not even have to make the mathematical point that this year’s most notorious box-office disaster was based on a branded title: Land of the Lost.
Like I said, I shouldn’t even have to make that argument. It should be loudly, clangingly obvious to anyone who hasn’t succumbed to studio brain phage that Risk is not the raw material for a movie. It is a board game where people roll dice to conquer the world, and everybody tries to hold Australia, because you get the two extra guys every turn and you can only attack it from that one place. The article says Will Smith’s company will produce the film. Just picture Will Smith saying “I know I don’t need Northwest Territory, but I’ll get a Risk Card next turn if I win!”
At this point, they are just paying for a title, ANY title, that people recognize and with which they have a positive association. Very shortly they will be proposing “Banana! The Movie!”